Ideation
Research
Visual Design
Typeface Design
Mock-Up
July 2020 (1 month)
Glyphs
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Kosas is a modern Sans Serif designed for users to deviate from conventional Sans Serif typefaces. Kosas takes inspiration from traditional flare serifs and modern typefaces like Futura and Frutiger. Kosas classifies as a geometric sans serif, in which it has rounder characters, while retaining its classic visual guidance from one character to the next represented by it’s subtle flares that additionally contributes to its quirky and classy personality.
Geometric sans serif are typically even in stroke width throughout, however, Kosas has a subtle divergence in width that follows the concept of calligraphic pens and stress axis. Natural typefaces are often soft, round, and smooth, which derives from nature and organic forms.
Kosas, being a new word-mark, is best used as a display font that is also designed to have adequate legibility on small packaging starting at 14pt font size to large headlines in editorial spreads.
Kosas Tinted Moisturizer &
Eyeliner Packaging
Polychrome Magazine
Covers & Spread